Soul of the New Consumer

Authenticity. What We Buy and Why in the New Economy

Autores

David K. Lewis
Darren Bridger

Valoración del libro

3,6(7)Añadir reseña

Parámetros

228 páginas
8 horas de lectura

Negocios y economía
Sociedad de consumo

Más información sobre el libro

New consumers are a potent economic force. This guide profiles them, merging research from marketing, psychology, sociology and economics to explore the essence of the new breed of consumer, discovering what motivates them, what they buy and why, and how to turn these profiles into profits.