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An international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of traditional marketing topics, it also looks at applications and issues within the service and non-profit sectors, together with new developments in marketing and practice.
Compra de libros
Marketing, David Mercer
- Idioma
- Publicado en
- 1992
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- Título
- Marketing
- Idioma
- Inglés
- Autores
- David Mercer
- Editorial
- Wiley-Blackwell
- Publicado en
- 1992
- Formato
- Tapa blanda
- Páginas
- 759
- ISBN10
- 0631176314
- ISBN13
- 9780631176312
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,35 de 5
- Descripción
- An international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of traditional marketing topics, it also looks at applications and issues within the service and non-profit sectors, together with new developments in marketing and practice.