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Más información sobre el libro
Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
Compra de libros
Marketing, David Mercer
- Idioma
- Publicado en
- 1996
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- (Tapa blanda)
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- Título
- Marketing
- Idioma
- Inglés
- Autores
- David Mercer
- Editorial
- Blackwell
- Publicado en
- 1996
- Formato
- Tapa blanda
- ISBN10
- 0631196382
- ISBN13
- 9780631196389
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,35 de 5
- Descripción
- Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.