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Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer A European Perspective by Gerrit Antonides and W. Fred van Raaij.
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Cases in Consumer Behaviour, Gerrit Antonides, W. Fred van Raaij
- Idioma
- Publicado en
- 1999
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- (Tapa blanda),
- Estado del libro
- Dañado
- Precio
- 2,10 €
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- Idioma
- Inglés
- Autores
- Gerrit Antonides, W. Fred van Raaij
- Editorial
- Wiley
- Publicado en
- 1999
- Formato
- Tapa blanda
- ISBN10
- 0471987824
- ISBN13
- 9780471987826
- Serie
- Calificación
- 4 de 5
- Descripción
- Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer A European Perspective by Gerrit Antonides and W. Fred van Raaij.