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Parámetros
- 256 páginas
- 9 horas de lectura
Más información sobre el libro
Arguing that commercial brand names extend beyond products and marketing departments, a brand strategist with company offices in Europe evangelizes for as he says one must his 4-D Branding model in the context of the network economy. Includes a foreword by Virgin founder Richard Branson; company examples (e.g. Ikea, Starbucks); "ten commandments for a brand with a future"; and a few reference notes. Lacks an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Compra de libros
4-D Branding, Thomas Gad, Richard Branson
- Idioma
- Publicado en
- 2000
- product-detail.submit-box.info.binding
- (Tapa dura),
- Estado del libro
- Dañado
- Precio
- 1,61 €
Métodos de pago
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- Título
- 4-D Branding
- Subtítulo
- Cracking the Corporate Code of the Network Economy
- Idioma
- Inglés
- Autores
- Thomas Gad, Richard Branson
- Editorial
- Financial Times Management
- Publicado en
- 2000
- Formato
- Tapa dura
- Páginas
- 256
- ISBN10
- 0273653687
- ISBN13
- 9780273653684
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Gestión & Recursos humanos, Marketing y relaciones públicas
- Calificación
- 3,85 de 5
- Descripción
- Arguing that commercial brand names extend beyond products and marketing departments, a brand strategist with company offices in Europe evangelizes for as he says one must his 4-D Branding model in the context of the network economy. Includes a foreword by Virgin founder Richard Branson; company examples (e.g. Ikea, Starbucks); "ten commandments for a brand with a future"; and a few reference notes. Lacks an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)