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Michael R. Solomon Consumer behavior. Buying, having, and being
Michael R. Solomon Consumer behavior. Buying, having, and being
Michael R. Solomon Consumer behavior. Buying, having, and being
Michael R. Solomon Consumer behavior. Buying, having, and being
Michael R. Solomon Consumer behavior. Buying, having, and being
Michael R. Solomon Consumer behavior. Buying, having, and being
Michael R. Solomon Consumer behavior. Buying, having, and being

Consumer behavior. Buying, having, and being

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  • 640 páginas
  • 23 horas de lectura

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In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

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Consumer behavior. Buying, having, and being, Michael R. Solomon

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Publicado en
2013
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Idioma
Inglés
Editorial
Pearson
Publicado en
2013
Formato
Tapa blanda
Páginas
640
ISBN10
0273767313
ISBN13
9780273767312
Serie
Etiquetas
No ficción, Ciencias sociales, Libros de texto, Comercio, Negocios & Gestión, Marketing & Ventas, Comportamiento del consumidor
Calificación
3,9 de 5
Descripción
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.