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The Search

How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - Updated with a New Chapter

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Through over 350 interviews with Google executives and industry leaders, this book explores the evolution of the Internet search engine and its impact on information retrieval and viral marketing. It delves into the factors that led to Google's success as one of the top IPOs, highlighting the competitive landscape and innovations that transformed the way we search for information online.

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The Search, John Battelle

Idioma
Publicado en
2006
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(Tapa blanda),
Estado del libro
Bueno
Precio
3,99 €

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Título
The Search
Subtítulo
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - Updated with a New Chapter
Idioma
Inglés
Publicado en
2006
Formato
Tapa blanda
Páginas
336
ISBN10
1591841410
ISBN13
9781591841418
Serie
Descripción
Through over 350 interviews with Google executives and industry leaders, this book explores the evolution of the Internet search engine and its impact on information retrieval and viral marketing. It delves into the factors that led to Google's success as one of the top IPOs, highlighting the competitive landscape and innovations that transformed the way we search for information online.