Peter Fader Libros
Peter S. Fader es un profesor de marketing especializado en el análisis del comportamiento del cliente y la predicción de actividades de compra. Su trabajo une perspectivas teóricas con aplicaciones prácticas en diversas industrias, desde las telecomunicaciones hasta la farmacéutica. Fader investiga patrones consistentes en el comportamiento del cliente que a menudo revelan conexiones sorprendentes en mercados aparentemente distintos. Sus investigaciones y emprendimientos empresariales se centran en estrategias gerenciales clave como la gestión de relaciones con los clientes y la estimación del valor de vida del cliente.
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
- 136 páginas
- 5 horas de lectura
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Customer Centricity
- 128 páginas
- 5 horas de lectura
Annotation Not all customers are created equal.Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else.Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term
