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Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
Compra de libros
Principles of marketing, Gary Armstrong, Philip Kotler
- Idioma
- Publicado en
- 1999
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Principles of marketing
- Idioma
- Inglés
- Autores
- Gary Armstrong, Philip Kotler
- Editorial
- Prentice Hall
- Publicado en
- 1999
- Formato
- Tapa blanda
- ISBN10
- 0130961906
- ISBN13
- 9780130961907
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Negocios & Gestión, Guías y Manuales, Escuela, Marketing & Ventas
- Calificación
- 4,15 de 5
- Descripción
- Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.