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Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
Compra de libros
Principles of Marketing, Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong
- Idioma
- Publicado en
- 1999
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Principles of Marketing
- Idioma
- Inglés
- Editorial
- Prentice-Hall
- Publicado en
- 1999
- Formato
- Tapa blanda
- ISBN10
- 0132622548
- ISBN13
- 9780132622547
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Negocios & Gestión, Guías y Manuales, Escuela, Marketing & Ventas
- Calificación
- 4,15 de 5
- Descripción
- Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.