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A practical and timely handbook for modern-day sales managers explains how to transform key accounts, in both domestic and global markets, into business success, providing step-by-step guidelines for developing strategy, managing a sales force, analyzing key accounts, and more. 12,500 first printing.
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Key Account Management and Planning, Noel Capon
- Idioma
- Publicado en
- 2001
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- (Tapa dura)
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- Idioma
- Inglés
- Autores
- Noel Capon
- Editorial
- Free Press
- Publicado en
- 2001
- Formato
- Tapa dura
- Páginas
- 480
- ISBN10
- 074321188x
- ISBN13
- 9780743211888
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,25 de 5
- Descripción
- A practical and timely handbook for modern-day sales managers explains how to transform key accounts, in both domestic and global markets, into business success, providing step-by-step guidelines for developing strategy, managing a sales force, analyzing key accounts, and more. 12,500 first printing.