Key Account Management and Planning

Focused on the transformation of the selling process, this book emphasizes the critical role of strategic accounts, which can account for over 80% of a company's revenues. Noel Capon, a key account management expert, offers an in-depth exploration of key account management and planning, providing valuable insights and strategies for corporations navigating increased competitive intensity and selling costs. This comprehensive guide serves as an essential resource for businesses aiming to leverage their most important assets effectively.