Agotado
Más información sobre el libro
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
Compra de libros
Global Marketing, Svend Hollensen
- Idioma
- Publicado en
- 2017
- product-detail.submit-box.info.binding
- (Tapa blanda)
Te avisaremos por correo electrónico en cuanto lo localicemos.
Métodos de pago
Nos falta tu reseña aquí
- Título
- Global Marketing
- Idioma
- Inglés
- Autores
- Svend Hollensen
- Editorial
- Pearson
- Publicado en
- 2017
- Formato
- Tapa blanda
- Páginas
- 872
- ISBN10
- 1292100117
- ISBN13
- 9781292100111
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Casos clínicos
- Calificación
- 3,4 de 5
- Descripción
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field