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Parámetros
- 760 páginas
- 27 horas de lectura
Más información sobre el libro
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
Compra de libros
Global Marketing, Svend Hollensen
- Idioma
- Publicado en
- 2004
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- (Tapa blanda)
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- Título
- Global Marketing
- Subtítulo
- A Decision-oriented Approach
- Idioma
- Inglés
- Autores
- Svend Hollensen
- Editorial
- Prentice Hall
- Publicado en
- 2004
- Formato
- Tapa blanda
- Páginas
- 760
- ISBN10
- 0273678396
- ISBN13
- 9780273678397
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Casos clínicos
- Calificación
- 3,4 de 5
- Descripción
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field