Agotado
Parámetros
- 720 páginas
- 26 horas de lectura
Más información sobre el libro
INTERNATIONAL MARKETING, 8e, is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.
Compra de libros
International Marketing, Ilkka A. Ronkainen, Michael Czinkota
- Idioma
- Publicado en
- 2007
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- (Tapa blanda)
Métodos de pago
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- Título
- International Marketing
- Idioma
- Inglés
- Autores
- Ilkka A. Ronkainen, Michael Czinkota
- Editorial
- Thomson
- Publicado en
- 2007
- Formato
- Tapa blanda
- Páginas
- 720
- ISBN10
- 0324361157
- ISBN13
- 9780324361155
- Serie
- Calificación
- 3,95 de 5
- Descripción
- INTERNATIONAL MARKETING, 8e, is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.