Agotado
Parámetros
- 815 páginas
- 29 horas de lectura
Más información sobre el libro
Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.
Compra de libros
International marketing, Michael Czinkota, Ilkka A. Ronkainen
- Idioma
- Publicado en
- 1995
- product-detail.submit-box.info.binding
- (Tapa blanda)
Métodos de pago
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- Título
- International marketing
- Idioma
- Inglés
- Autores
- Michael Czinkota, Ilkka A. Ronkainen
- Editorial
- Dryden Press
- Publicado en
- 1995
- Formato
- Tapa blanda
- Páginas
- 815
- ISBN10
- 0030983428
- ISBN13
- 9780030983429
- Serie
- Calificación
- 3,95 de 5
- Descripción
- Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.