Más información sobre el libro
Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.
Compra de libros
International Marketing, Michael Czinkota, Ilkka A. Ronkainen
- Idioma
- Publicado en
- 2004
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- (Tapa blanda)
Métodos de pago
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