Agotado
Parámetros
- 704 páginas
- 25 horas de lectura
Más información sobre el libro
Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.
Compra de libros
International Marketing, Michael Czinkota, Ilkka A. Ronkainen
- Idioma
- Publicado en
- 2004
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- (Tapa blanda)
Métodos de pago
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- Título
- International Marketing
- Idioma
- Inglés
- Autores
- Michael Czinkota, Ilkka A. Ronkainen
- Editorial
- Thomson South-Western
- Publicado en
- 2004
- Formato
- Tapa blanda
- Páginas
- 704
- ISBN10
- 0324282893
- ISBN13
- 9780324282894
- Serie
- Calificación
- 3,95 de 5
- Descripción
- Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.