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Más información sobre el libro
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
Compra de libros
Exploring corporate strategy text and cases, Gerry Johnson, Kevan Scholes
- Idioma
- Publicado en
- 2002
Métodos de pago
Nos falta tu reseña aquí
- Idioma
- Inglés
- Autores
- Gerry Johnson, Kevan Scholes
- Publicado en
- 2002
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Negocios & Gestión, Guías y Manuales, Gestión & Recursos humanos
- Calificación
- 4 de 5
- Descripción
- An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.