Más información sobre el libro
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
Compra de libros
Exploring Corporate Strategy, Gerry Johnson, Kevan Scholes
- Idioma
- Publicado en
- 2002
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- (Tapa blanda)
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