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Service Management, 4/e by James and Mona Fitzsimmons is the best-selling text in this market and includes fantastic and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management, 4/e also does an excellent job of demonstrating how crucial functional areas of an organization such as marketing, strategic issues, operations and human behavior impact effective service management.

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Service Management, James A. Fitzsimmons, Mona J. Fitzsimmons

Idioma
Publicado en
2010
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Idioma
Inglés
Editorial
McGraw Hill
Publicado en
2010
Formato
Tapa blanda
Páginas
541
ISBN10
9339204476
ISBN13
9789339204471
Serie
Calificación
3,95 de 5
Descripción
Service Management, 4/e by James and Mona Fitzsimmons is the best-selling text in this market and includes fantastic and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management, 4/e also does an excellent job of demonstrating how crucial functional areas of an organization such as marketing, strategic issues, operations and human behavior impact effective service management.