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Key Account Management and Planning

The Comprehensive Handbook for Managing Your Compa

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  • 482 páginas
  • 17 horas de lectura

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Focused on the transformation of the selling process, this book emphasizes the critical role of strategic accounts, which can account for over 80% of a company's revenues. Noel Capon, a key account management expert, offers an in-depth exploration of key account management and planning, providing valuable insights and strategies for corporations navigating increased competitive intensity and selling costs. This comprehensive guide serves as an essential resource for businesses aiming to leverage their most important assets effectively.

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Key Account Management and Planning, Noel Capon

Idioma
Publicado en
2010
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Subtítulo
The Comprehensive Handbook for Managing Your Compa
Idioma
Inglés
Autores
Noel Capon
Editorial
Free Press
Publicado en
2010
Formato
Tapa blanda
Páginas
482
ISBN13
9781451624236
Serie
Calificación
3,25 de 5
Descripción
Focused on the transformation of the selling process, this book emphasizes the critical role of strategic accounts, which can account for over 80% of a company's revenues. Noel Capon, a key account management expert, offers an in-depth exploration of key account management and planning, providing valuable insights and strategies for corporations navigating increased competitive intensity and selling costs. This comprehensive guide serves as an essential resource for businesses aiming to leverage their most important assets effectively.