Agotado
Parámetros
- 752 páginas
- 27 horas de lectura
Más información sobre el libro
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide.
Compra de libros
Global Marketing, Svend Hollensen
- Idioma
- Publicado en
- 2007
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- (Tapa blanda)
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- Título
- Global Marketing
- Idioma
- Inglés
- Autores
- Svend Hollensen
- Editorial
- Pearson Education
- Publicado en
- 2007
- Formato
- Tapa blanda
- Páginas
- 752
- ISBN10
- 0273706780
- ISBN13
- 9780273706786
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Casos clínicos
- Calificación
- 3,4 de 5
- Descripción
- Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide.