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Parámetros
- 1040 páginas
- 37 horas de lectura
Más información sobre el libro
Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.
Compra de libros
The Strategy Process, Henry Mintzberg, Joseph Lampel, James Brian Quinn, Sumantra Ghoshal
- Idioma
- Publicado en
- 2006
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 5,59 €
Métodos de pago
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- Título
- The Strategy Process
- Subtítulo
- Concepts, Contexts, Cases
- Idioma
- Inglés
- Editorial
- Financial Times Management
- Publicado en
- 2006
- Formato
- Tapa blanda
- Páginas
- 1040
- ISBN10
- 027365120X
- ISBN13
- 9780273651208
- Serie
- Calificación
- 4,05 de 5
- Descripción
- Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.