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Exploring corporate strategy

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Brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy.

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Exploring corporate strategy, Gerry Johnson, Kevan Scholes

Idioma
Publicado en
1997
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Idioma
Inglés
Editorial
Prentice Hall
Publicado en
1997
Formato
Tapa blanda
Páginas
736
ISBN10
0135256356
ISBN13
9780135256350
Serie
Calificación
4 de 5
Descripción
Brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy.