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Introduction to Advertising and Promotion : An integrated marketing communications perspectiveMichael BelchAgotadoNotifícame
Instructor's Manual to Accompany Strategic Management, Concepts and Cases, Sixth Edition; Strategy Formulation and Implementation, Fifth Edition; Cases in Strategic Management, Fourth EditionArthur A. jr ThompsonAgotadoNotifícame
Marketing Management. Principles, Analysis, and Applications. Vol. IBenson P. ShapiroAgotadoNotifícame